Good Stuffing Company is committed to healthy dog play and are true believers that what’s on the inside counts. They developed the first 100% plant-based toy stuffing called SafeFill™ Stuffing – a proprietary alternative fill made from natural plant starch.

Overview

Prior to launching their line patented stuffing toys, the client needed help branding their products. I designed their logo and helped create a visual identity for their packaging and retail displays. The visual branding was also applied to a fun website I built using WordPress that introduced their stuffing technology. Sold in-store and online at Petco retail locations, bright visual branding with playful illustrations helped Good Stuffing products stand-out and advertise the benefits of SafeFill™.