Hoʻakea is a lifestyle brand dedicated to renewing the interest and awareness of Hawaiian history, language, and tradition in the Pacific through its products and ʻolelo noʻeau (Hawaiian proverbs).

Overview

Hoʻakea needed help with their branding, which included designing a logo, selecting colors, and typography. Additionally, I helped design their apparel and various merchandise tied in with their company mission to foster the culture, awareness and aloha of Hawaiʻi. To sell Hoʻakea products, I helped launch an e-commerce website through Squarespace using branding I established.