Since 1977, Local Motion Hawaii has been Hawaiʻi’s premier surf and lifestyle apparel brand. With retail stores operating across Hawaiʻi (and some franchised shops in Japan and California), they’ve become synonymous with the local surfing industry.

Overview

As lead, in-house designer for sub-brand Hawaiian Style, I was in charge of designing all its merchandise, in-store signage, promotional materials, and overall visual branding. I also lead the redesign for Local Motion’s e-commerce website and co-managed content creation and management of all its social media channels.